BSL Financial Services

Race and class are significant barriers to homeownership, and Black communities in the UK have the lowest rates of homeownership. BSL has long helped Black communities and communities of colour in the UK break generational cycles of debt, and bad financial health in order to get onto the property ladder. However, BSL’s social media was not engaging with the right audience. Our strategy was to amplify the good work BSL was doing through social media.

“Its for you too”

It’s for you too; an eight week social media campaign including safe, education and interesting content, informative infographics and podcast opportunities to amplify BSL.

In four weeks of working with BSL, we secured three podcast opportunities and the social media grew immensely, we saw an increase +22.16% in account reached, +40.91% in accounts engaged, +0.38% in total followers, +61.03% in average engagement rate and 61.20% in content interaction.