A 12-week digital campaign designed to educate, entertain, and upskill young people from home during the UK COVID-19 lockdown.

WE HARNESSED THE POWER OF SOCIAL MEDIA to partner with dozens of diverse creators, influencers & professionals to produce 16 masterclasses on a range of topics from internship advice to art lessons and getting a foot in the creative industries. 

AS A RESULT, WE DOUBLED OUR SOCIAL FOLLOWING, and week after week, we met and engaged with hundreds of young people across the UK through online classes and challenges.