Loosely translated as 'journey’ in Yoruba, a one-year development programme taking new-gen Black creatives on a journey that equips them to kick start a creative career 

Irin Ajo

True creativity flourishes in safe spaces - where honesty, vulnerability and lived experiences fuel growth and collaboration. Yet, the industry can be challenging for new-gen Black creatives, often lacking inclusivity, safety and support. That’s why we’ve created Irin Ajo.

irin Ajo x adidas

A multi-year partnership with Adidas London on a social campaign and creative residency that took new-gen Black creatives on a retreat, exploring movement and wellness as a creative catalyst.

irin ajo x dazed

Our impact was further cemented with a 4-page spread in Dazed Magazine Sep 2023 Issue, tracing the origins of Irin Ajo and envisioning its future

our philosophy

Whilst we often seek guidance from senior leaders, our most meaningful bonds are found beside us.